Mystery Shopping is coming to Gawler

GBDG is engaging a company to do mystery shopping in Gawler. Why?

Mystery shopping is an invaluable tool that businesses can use to measure the quality of customer service in their stores, staff performance levels, compliance to rules and regulations or to acquire an unbiased opinion about their products and services.

Mystery shopping benefits the business as it gives owners reliable and objective feedback from the “customers’ perspective.” Customers prefer to buy from businesses who provide attentive, friendly and informed customer service, in a visually stimulating, clean and well laid out shopping environment. It is also just as important to potential customers that the team member they are dealing with has a good grasp of the product they are selling. A positive experience for a customer in your business, can result in repeat visits and customer loyalty.

Regardless of whether they are large or small, a business may have problems that it is not aware of. The results from a mystery shopping evaluation, provide a clear opportunity to learn and do better, allowing a business to know exactly what to focus on and how.

Report results will only be released to the business that they relate to, if the business chooses to be informed.