As far back as 1878, the Murphy name had been synonymous with liquor retailing in Victoria. Now it is a name known for revolutionising the way liquor is sold in Australia.

Dan Murphy’s passion for wine was all consuming. His many roles in the wine industry included wine journalist, vigneron and founder of Australia’s earliest wine club. Mr Murphy was one of the first importers of wine to Australia and a great supporter of our growing wine industry. He was also a friend to many industry figures who have now assumed legendary status such as Maurice O’Shea and Max Schubert, the father of Grange.

If we don’t stock it, who does?
Each of our stores carries over 3,500 products including hundreds of spirits and beers, and of course, thousands of wines as well as over 7,500 products available online. We stock cellar release wines and directly import wines and other liquor products from around the globe. Whatever you’re looking for, whether it’s tried and true, innovative or unusual, you’ll find it at Dan Murphys.

Customer service par excellence.
With such a large liquor range, it is the Dan Murphy’s staff that makes your shopping experience easy and enjoyable. It is imperative to have people who are extremely well versed in the whole range of liquor categories with a special emphasis on regional knowledge, food and wine matching, and cellaring. That’s why Dan Murphy’s has very knowledgeable team in every store, many with professional winemaking experience, selected for their passion and expertise.

In every store you will also find an experienced Product Expert, ably supported with dedicated staff, all with knowledge that they love to share. They are ready to help you find the perfect wine, spirit or beer for every occasion and suited to your budget.